DESIGN LEADERSHIP THAT MOVES THE BOTTOM LINE.
Shaping products at Microsoft, Amazon, and beyond — from individual contributor to director. I design experiences people love, and systems that scale—the result: over $30 billion in attributable sales.
BY THE NUMBERS
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Shaping products at Microsoft, Amazon, and beyond — from individual contributor to director. I design experiences people love, and systems that scale—the result: over $30 billion in attributable sales.
BY THE NUMBERS
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$30B+ In sales from products designed or overseen
3 Levels IC, Principal & Director
3 Levels IC, Principal & Director
WHAT I BRING TO A TEAM
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01 STRATEGIC DESIGN THINKING:
I connect user needs to business outcomes - not just pixels, but decisions that drive revenue.
I connect user needs to business outcomes - not just pixels, but decisions that drive revenue.
02 PROVEN LEADERSHIP:
Built and guided design teams from the ground up as a Director and Principal across enterprise and consumer products.
Built and guided design teams from the ground up as a Director and Principal across enterprise and consumer products.
03 CHALLENGE - FIRST MINDSET:
I push back on convention and find insights others miss - that's where the best UX lives.
I push back on convention and find insights others miss - that's where the best UX lives.
04 FULL-SPECTRUM EXECUTION:
Equally comfortable deep in a Figma file or presenting design strategy to a C-suite.
Equally comfortable deep in a Figma file or presenting design strategy to a C-suite.
DESIGNING AT THE SPEED OF AI
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I've spent decades mastering the craft of UX. Now I'm using AI and modern tooling to do it faster, smarter, and at greater scale — while keeping the user insight that no model can replicate.
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I've spent decades mastering the craft of UX. Now I'm using AI and modern tooling to do it faster, smarter, and at greater scale — while keeping the user insight that no model can replicate.
05 AI - ASSISTED DESIGN:
Using tools like Figma AI and Make, generative prototyping, and LLM-backed research synthesis to compress timelines without cutting corners.
06 FIGMA & DEV MODE:
Deep expertise across components, variables, prototyping and handoff - from early wireframe to production-ready spec.
07 MY TAKE
AI is the most significant shift in how products are built since the smartphone. The designers who thrive won't be the ones who resist it — they'll be the ones who know how to pair it with genuine human judgment. That's exactly where I operate.
07 MY TAKE
AI is the most significant shift in how products are built since the smartphone. The designers who thrive won't be the ones who resist it — they'll be the ones who know how to pair it with genuine human judgment. That's exactly where I operate.
"A problem is just a solution, yet to be discovered."
- Vince Hansen